5555 Hamilton Blvd. Steven A. Ferrel Allentown, PA 18106

Phone: 610-395-3560 Email: steve@kitebuilder.com

Objective	To secure a career position that will challenge my creativity, motivate my spirit, and ultimately benefit from my experience, knowledge, and desire to succeed.
Employment	1992 – Present Kite Studio Allentown, PA Management / Marketing / Operations Developed a retail and wholesale mail order business through the marketing of graphite, fiberglass, and nylons used primarily in the manufacture of contemporary kites, banners, models, and stage designs Created and maintained the web site: www.kitebuilder.com as a resource for information, technical advice, and internet sales Maintained a strict vision towards customer service to preserve and promote consumer loyalty Oversaw all operations necessary to profitably run a small business Created marketing and advertising plans to increase national sales Controlled inventory by maintaining a profitable mix of merchandise 1990 – 1992 Hess’s Department Store Pottstown, PA Store Manager Responsible for the entire operation of a 60,000 square foot hard and soft line department store Oversaw all activities of the employees and management team to ensure efficient and profitable operations Motivated 80-120 co-workers to produce sales in excess of 7.5 million 1988 – 1990 Hess’s Department Store Doylestown, PA Assistant Manager Balanced monthly payroll budgets of $85,000 Wrote weekly schedules for 80-120 employees to ensure maximum coverage for the sales and sales support staffs Minimized selling costs to increase profitability of the store Interviewed, hired, and trained all new co-workers 1987 – 1988 Hess’s Department Store Johnstown, PA Merchandise Coordinator Liaison between store management and buying office to schedule the on-time arrival of advertised merchandise Responsible for total store merchandising and efficient dept. operation
Education	1982 – 1986 Pennsylvania State University Bachelor of Science Degree - Business Management Associate Degree – Letters, Arts, and Science